Have you ever asked your product team about their worst nightmares? Chances are, discovering errors after a software product has gone live ranks right up there with a root canal or a visit from the in-laws. That’s why plenty of time usually goes into software quality assurance: Detecting and fixing bugs before launch can save…
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Importance Of Software Localization In The Current Corporate World
When one gets their hands on an electronic device with User Interface that is configured in a language unknown to them, the device becomes impossible to use. The same situation occurs when one gets their hands on software that has a User Interface, metrics, content and overall design alien to them. Hence, either the software…
Marketing Localization Trends for 2023.
The term ‘marketing localization’ has become synonymous with running an enterprise in recent years and for the right reasons. Defining marketing localization in lucid words is simple. It goes like this. Marketing localization is the process of understanding the target audience and then figuring out the type of content that would resonate with their preferences….
What is the Significance of Localization in Gaming App Development?
Localization is the norm in every sector of the global economy. However, the prominence of localization is second to none when one considers the entertainment sector. Without localization, target audiences of the world would not have access to entertainment mediums such as games from prominent and independent game development studios. Hence, it is no surprise…
Importance Of Software Localization Services For Global Companies
Should software development studios localize their products before they release them to the global market? Yes, they do. This post in the following sections aims to enunciate the many benefits of software localization thereby labelling the service as an important part of the software development sector. Here goes. Localized software attains success in no time…
Challenges In Medical And Healthcare Localization Services
Global medical institutions and pharmaceutical companies have started taking medical localization services seriously. In simple terms, medical localization is the process of translating and localizing – Training material content for healthcare personnel Medical histories of patients Prescriptions Patient records Data sheets for old and new drugs etc. Why medical translation services have become the norm…
Website Localization and Translation To Reach Local Customers
It is no news that more than 90% of people learn about a local brand with the help of the internet these days instead of traditional mediums. To put things into perspective, as per experts in the field of digital marketing, more than 80% of online Search Engine queries for a local brand leads to…
Video game localization is important for global attention
Back in the nascent days of gaming, the gaming industry was often considered by investors as a niche sector with little to no hope for growth. This mentality has changed. To put things into perspective, back in 2018, the global market size of the gaming industry stood at US$134.9 billion. This was an immense growth,…
Here’s how e-commerce localization helps businesses achieve success
Businesses thrive only when the owner is taking steps that allow the brand to boost its reputation and at the same time, expand on a local, national and global scale. One of the most common steps that entrepreneurs take these days to secure the future of their brand is to set up a strong online…
Top 10 Website localization companies in India
Website localization includes customizing (translation and incorporation) websites and web-based programs for users from countries with distinct languages and cultures. Localization services are essential for your market expansion efforts, especially if the language and culture in the region are different. It ensures that your items are readily accepted while also improving your company’s international reputation….