Promoting a game only in one language is not enough. A game developer should create multiple localizations to cover emerging geographical markets. Here is where game localization service comes into the picture.
Game localization is the process of translating the game’s primary language into other languages, to prepare its release in different areas of the world. It takes into consideration the local language and culture of the target market. Here, the game developers tailor the game experience to match the target audience.
Translating a video game helps to broaden the user base by spreading it to different countries. Clients can utilize game translation services when looking to expand their game to new markets. With this service, you can also make potential profits in the new markets.
Why Should You Localize Your Game?
With a special focus on user experience, a perfectly tailored localization allows gamers to create their history. The developers realize that more languages they translate into, more and more players will get attracted to their game.
Localizing your game, can help you attract new gamers and also retain the old ones. It makes your gamers feel that the game was specifically made for them. This enables you to win their trust and loyalty.
In 2019, the gaming industry made more than $120 billion in revenue, making it one of the largest industries in the world. (trends.memoq)
Game Localization Experts
Low-quality localization can hinder your business growth. Therefore, it is advised to invest in professional video game localization services offered by video game translators.
The video game translators are linguistic experts who understand gaming terminology. These translators make the localization user-friendly. They also have excellent knowledge about the source and target language, which helps them provide accurate and high-quality localization services.
There are more than 2.5 billion video gamers from all over the world. (The European Mobile Game Market, 2016)
Benefits Of Localizing Your Game
- Increase in sales
- Competitive edge
- Acquire global market
- Achieve higher rating
- Create local theme
- Increase in downloads
- Increase customer base
Top 10 Languages Used For Game Localization
German, Japanese, French, Russian, Korean, Spanish, Portuguese, Italian, Simplified Chinese and Polish.
Top 10 Countries Producing Maximum Game Revenue
China, Japan, Germany, USA, South Korea, UK, France, Canada, Spain, and Italy.
Your Localization Partner
In this global world, translation alone will not help you reach your target audience. You have to localize according to local traditions. To increase consumer engagement, you need to create a marketing strategy that fulfills the expectations of local people. Thus investment in localization can help you grow your business around the globe.
BeyondWordz provides professional video game localization services for every major language. We are equipped with the most qualified and experienced technical translators who provide high quality localization services.
No matter how complex your video game translation needs are, we can guarantee accurate and high-quality services.
For more information about localizing your game, take a look at our professional localization services and contact us today.