It is no news that more than 90% of people learn about a local brand with the help of the internet these days instead of traditional mediums.
To put things into perspective, as per experts in the field of digital marketing, more than 80% of online Search Engine queries for a local brand leads to either a visit to the official website of the brand or a call to the same within a day.
Hence, if an entrepreneur wants to expand the reach of their brand, they would need to carve a space in the minds of their local customers with the help of website localization services.
What are website localization services?
Website localization is the process of altering the content of a website’s landing pages in a matter that they conform to the linguistic, social, cultural and political preferences of the local audience.
Hiring professionals is necessary
Website localization experts work in tandem with website content translators who are native speakers of the target language. A website localization project should be handed over to a team of professionals. Professional website localization experts and website content translators would see to it that words and phrases that the local customers can relate to are used in the project.
Furthermore, professional website localization and website content translation experts would also come up with bespoke marketing expressions. These tailor-made expressions ultimately allow a brand to target its intended audience by appearing to have more authority over the needs of the reader. The result is simple. The brand will be improving its chances of engaging more leads and turning them into clients.
How a localized and translated website helps a brand reach local customers?
There are many ways website localization and translation services help a brand to reach its intended local customers. Some of those ways are mentioned in the sections below.
Website localization ensures that a website is mobile device-friendly
More than half of the internet traffic at any given moment comes from mobile devices like a smartphone or a tablet. On top of this, people who encounter mobile device-friendly websites on their mobile device are more likely to contact the brand in no time. Hence, brands aiming to make it big in their local market segments need to ensure that their website is mobile device optimized.
Our website localization experts would see to it that the client’s website –
- Loads quickly
- Has textual content with bigger fonts
- Have elements of the website such as its form fields, buttons and menus mobile device optimized so that leads can browse the site easily.
Website localization makes website content relevant for local customers
Our website localization experts would ensure that the web content on the landing pages of your website is relevant to the local audience your brand is willing to serve. Our experts would add location-based keywords and key phrases all across the landing page content of your website so that relevant landing pages you’re your website pops up in the Search Engine Results Pages whenever local Search Engine queries are made.
Website localization enhances the image of a brand
If you want to enhance the image of your brand in the minds of your local target market segment then let us localize your brand’s official website. Our website localization experts will see to it that your brand’s message is reaching your prospective local leads in a relevant manner. Our website localization experts would tailor the bespoke promotional content of your brand which can be included in the landing page content of your company website.
With the help of our website localization experts, you will be able to demonstrate that your venture takes its clients seriously. Website localization also indicates that a brand is ready to tread the extra mile in a bid to ensure that all promotional collateral present in a website is meant for mass consumption and not just for a select few. To learn more, book an appointment with our website localization agency right away!