Over the years, slowly but surely app localization services emerged as one of the most popular digital marketing services among businesses from sectors of the Indian as well as the global economy.
But why?
Well, the answer to that would be enunciated after discussing what exactly app localization means.
The process of altering content present within a web app or a mobile device app in a bid to make it suitable for a particular region is known as web or mobile application localization.
How App Localization Services Help Secure The Future Of A Company?
The modern world has unofficially considered the English language as planet Earth’s universal language. However, this is not always applicable especially when brands want to expand on a local, national or international scale.
This is where mobile app localization services and related linguistic services come into the proverbial picture.
Furthermore, as per the professional opinion of the CEO of a revered mobile app localization company in India, investing in app localization allows a modern company to enjoy benefits like the ones mentioned below.
- Brands can enter new market segments by expanding the overall reach of their web-based app or mobile device applications. A real-world case study is the impressive growth of AirBnb. The company had a humble beginning but now it has a digital footprint in more than 220 nations and an overall market capitalization surpassing $75 billion!
- Localized apps tend to engage with more prospective clients since it is no news users tend to gravitate towards apps that offer personalized User Interfaces as well as User Experiences. Hence, if a brand wants to increase the engagement factors of its web as well as mobile apps then investing in app localization services is a great idea.
- Brands that have been reeling under the ill effects of decreasing sales, as well as conversion rates, can turn a new leaf in no time with the help of localized web as well as mobile applications.
What are the different types of app localization?
As per the professional opinion of an app localization expert associated with BeyondWordz – one of the best app localization providers in India, both web as well as mobile apps can be localized in two ways and they are as follows.
MVL or Minimum Viable Localization
When an app has been selected for Minimum Viable Localization then only the app’s essential features along with its app store information and summaries are localized.
FAL or Full App Localization
Providers of professional app localization services tend to suggest to their clients that the latter subject their apps to Full App Localization services since this variant of app localization entails the highest Return On Investment factor. For instance, when the goal is to increase the overall market reach, user base and lead conversion capability of an app, a brand should subject their app to in-depth localization (FAL).
A brand needs to have a bespoke app localization strategy
Brand managers and entrepreneurs need to make sure that their preferred app localization agency formulates a bespoke app localization strategy before actually beginning the process of app localization.
Why?
Well, a bespoke app localization strategy will ensure that the app localization process entails outcomes that suit the bespoke corporate goals of the business in question.
So how can one come up with a bespoke app localization strategy?
Well, that is easy. One would have to make sure that their preferred app localization agency follows the tips mentioned below.
- The overall quality of the content that will be used across the interfaces of the mobile or web-based app should be of impeccable quality.
- The app localization agency should make sure that their app localization experts maintain consistency in the content structure so that the overall image of the brand remains the same worldwide.
- The content that will be used in the localized app should be culturally appropriate.
- The web app or mobile app should offer multiple purchase options to the end user especially when the app is launched in nations like Germany where credit cards are not generally preferred for online transactions.
Need more information? Contact BeyondWordz now!
BeyondWordz is one of the premier providers of app localization services in India. The language service provider has been associated with the language services sector of India for decades. The agency has a pan-India presence and also quite a reputation overseas. For more details, contact the agency today.