Localization strategies are needed by brands when they are trying to create a product or service that can be bought or subscribed to by everyone. A product or service only becomes popular when the promotional collateral used to market it is offered in multiple languages and localized versions.
This post, however, will shine a light on some simple ways a content localization strategy can be formulated from scratch.
Here goes.
The first step is to identify the market segments your brand can penetrate.
Before availing of the localization services in India offered by reputed localization agencies like BeyondWordz, brand managers should first consult with the language service provider and brainstorm the market segments.
- Where the competition is relatively low.
- Where local customers prefer to do business with new brands
- Where there is a demand for the services or products that the brand is planning to launch.
Properly identifying market segments will increase the chances of success for the localization strategy a brand is coming up with. At the same time, a target market segment that is suitable for a brand will surely generate a loyal customer base that will readily engage with the brand and ultimately become returning customers.
The next step is to identify local languages and dialects that your brand will use.
According to the linguists at BeyondWordz, the next step in coming up with an effective localization strategy is to choose the languages and their respective local dialects.
You see, there are more than six thousand documented languages in the world, but less than 30 of them are being used in official as well as commercial communications. The trick is to ensure that your brand’s localization strategy is malleable enough to cover the pertinent languages that are frequently used by the prospective clients of the market segments you have shortlisted in the previous step.
For the best results, you can take help from the social media analytics tools available these days in a bid to select the languages that, when targeted, will help your brand become a household name in no time.
The last step is to make sure that all content is localized and then translated.
The last step is to build a localization kit where all pertinent keywords and key phrases are shared in a glossary format. Then, you need to make sure that your preferred localization company in India is translating and then localizing the pertinent marketing collateral before deploying it in the target market segments.
Why choose BeyondWordz to localize your brand?
BeyondWordz has been associated with the localization sector for more than three decades. Furthermore, the LSP is one of the most reputed in India, which is why it has a client base consisting of revered local, national, and multinational brands. The language service provider is also capable of taking on localization projects from brands associated with the medical, technical, e-commerce, e-learning, and manufacturing sectors of the corporate world in India and overseas.
BeyondWordz aims to help brands by developing efficient, effective, and bespoke localization strategies suitable for the unique requirements entailing their respective content localization projects.
The team of localization experts at BeyondWordz works with you from end-to-end on your content localization process. BeyondWordz linguists are trained to alter the content in such a manner that it conforms to the culture, customer behavior, and social nuances of the target market segment.
Whether your brand needs its official website, e-store, blogs, or social media posts localized, BeyondWordz can assist you every step of the way. The localization services offered by BeyondWordz have time and again helped brands increase their respective market visibility in the market segments they have chosen to penetrate. Furthermore, time and again, the localization services offered by BeyondWordz have allowed brands to achieve their respective corporate goals, such as increasing their number of loyal customers.
For more details, please contact BeyondWordz as soon as possible.