Should software development studios localize their products before they release them to the global market?
Yes, they do.
This post in the following sections aims to enunciate the many benefits of software localization thereby labelling the service as an important part of the software development sector.
Localized software attains success in no time
A large chunk of the global population knows English but that doesn’t mean that their grasp of the language is similar to the native English-speaking masses.
Hence, it is often seen that software available in a single version – which generally entails a UI designed using English as the UI’s language ends up taking a lot of time to become a success.
On the other hand, localized software offer end users access to a lucid UI available to them in the language they are comfortable with. Hence, it takes very little time for localized software to become successful.
Hence, investing in software localization services is worth it, every time!
Market share and international sales will soar
Software localization services in India and abroad is gaining a lot of traction recently, especially among tech companies that launch global products from the get-go.
Software designed to cater for a global audience has to be offered in all known (and important) global languages. On top of this; every linguistic variation of the software has to be localized in a bid to make the same appealing to the masses of the target locations and target market segments.
The result is simple to understand. The market share of the localized software will increase on a global scale and at the same time, the international sales/downloads of the software will also get a boost.
In simple words, more profits for the software development studio!
New customers will be lured and the user base will be increased
Software development studios often end up spending millions on marketing campaigns to promote their newly launched or underperforming apps. But they often disregard the importance of software localization.
When software localization is carried out by a veteran language service provider, the user base and market potential of the software in question gets a boost.
In simple words, to make your software readily understandable, accommodating and available, this is why you need to localize it.
End users will better understand the intricate functionalities of the app
Localized software allows the end-users to better understand and properly interact with software. With the help of localized menu lists, buttons, commands, in-app messages and localized push notifications, the full potential of the app will be unleashed thereby pushing the development studio to the forefront of the target market segment(s).
Support costs for the software will be greatly reduced
With the help of software localisation, software development studios can see to it that their products retain their readability and original functionality. This ensures that end-users have a better understanding of how to use the app properly thus reducing the chances of them contacting the software development studio for after-sales support. In a nutshell, support costs for the software will be greatly reduced with the help of software localization.
Hire software localization experts from Beyond Wordz
We have a dedicated team of linguists who belong from technical backgrounds and have certifications stating their prowess as software localization and software UI translation experts.
We also make sure that the project is handed over to an expert team of linguists who are native speakers of the target language. Add all of these together and you will be looking at localized software that delivers a localized end-user experience thereby boosting downloads, in-app purchases and ensuring your software has a pretty neat-looking User Interface. We localize textual content as well as graphical content of software such as toolbars, commands, error messages, etc.
We can deliver commendable, reasonably priced and quality-assured software localization services. Hence, our Software localization services are being preferred by multinational tech corporations, small-to-medium-scale software development studios and IT start-ups.
To discuss projects, feel free to reach out to us.