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Importance Of Website Translation For Media and Publishing Industry

Posted on April 28, 2020May 12, 2020 by Shruti Tanna

In this modern era of globalization, many companies want to engage with audiences all around the world, to sell their products and build brand awareness. A website translation service can help you achieve this goal. 

Media is a vast field that includes all types of information. It could be promotional, advertisement, informational, social media posts, mass media campaign and many more. By translating all such media content, businesses can reach more customers and this eventually results in increased sales.

Importance Of Professional Website Translation Services

The media and entertainment industry in India has reached a size of Rs 1,63,100 crore in FY’19, posting a growth of 13%. (The Hindu Business Line)

1. Increase Website Traffic

The website is one of your greatest marketing tools. The more accessible your website is, the more customers you will gain. In fact, 61% of global Internet users research products online. Therefore, multilingual content can have a great impact on your web traffic.

Over half of all Google searches are in languages other than English. This makes website translation important for your business.

2. Convert Visitors To Loyal Customers

A multilingual website can help you convert the visitors into loyal customers. A properly translated and engaging content can capture the attention of visitors and convert them into potential customers.

Therefore, while making your website’s English content amazing, it is vital you do the same when translating pages to other languages.

It is extremely difficult to maintain the brand value in the global marketplace as you will be dealing with different cultures, traditions and native languages.

3. Enhance Brand Image

With the help of website translation services, you can convey accurate information to the target audience. There will be no linguistic error and everything will be conveyed accurately. This will enhance your brand image.

4. Influence The Customers

Translation makes your content multilingual, thereby helping you tap a larger audience.

Multilingual content influences customers in their native lingo and further motivates them to purchase your product and services. This increases your conversion rate and business revenue.

5. Huge Presence among Domestic Players

With website translation services, you can differentiate yourself from others.

People prefer those products that are accurately adapted as per native lingo. When more people get to know about your brand, your sales tend to increase, developing a strong customer base.

Overview Of Services

Brochures Newsletters
Magazines Press release
Social Media Postings Sales Presentations
Documentaries & Interviews Digital Content









The M&E sector in India is expected to cross ₹2.35 trillion ($33.6 billion) by 2021, at a compounded annual growth rate of 11.6%, according to a report by FICCI and EY.

Authentic Website Translation Services For Media And Publishing Industry

BeyondWordz empowers organizations to communicate in over 100 languages. No matter the size of your business, we have your language needs covered.

If you need language services for the media and advertising market, we are here to help. Our team of qualified, native-speaking linguists and local language copywriters will make sure that all of your marketing material is translated correctly every time.

Contact us for your next website translation project – we can’t wait to hear from you!

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