Back in the day, the only way to promote a brand or its offerings was to rely on traditional (and slow) marketing mediums like radio jingles, billboard advertisements, classified advertisements in newspapers, etc.
In recent years, video-based marketing and promotion has been the staple for the global corporate world. Video-based marketing is more efficient when it comes to retaining the attention of target market segments. Furthermore, compared to traditional marketing mediums, video-based Internet marketing can help brands to save a lot of money.
However, entrepreneurs would also need to make sure that they are localizing all the promotional videos their brand uses daily with help from video localization agencies.
Well, there are several benefits associated with availing video localization services offered by revered agencies. Some of them are mentioned in the sections below.
The video(s) reaches every corner of the targeted audience segments and then some!
With the help of quality-assured video localization services brands can see to it that their promotional videos are reaching not only the targeted audience segments but are also reaching the screens of people who were not initially interested in the brand and its offerings.
Localized promotional videos are more accessible
Not everyone in the targeted market segments of a brand will be familiar with the language that was used as the source for a promotional video. Brands operating in multicultural nations like India would need to make sure that their promotional videos are at least accompanied by localized closed captions so that the content is understood by one and all in India.
As per the professional opinion of an expert associated with a revered video localization agency if closed captioning is not a viable option for a particular targeted segment then the entire audio track of the promotional video in question should be localized by using localized voiceovers. In simple words, localizing promotional videos makes the same more accessible thus allowing a brand to portray itself as a customer-friendly corporate entity.
One must also remember that when one chooses not to avail video localization services offered by reputed agencies and instead localize videos in-house, they are bound to face certain challenges.
What are those challenges?
Well, they are mentioned in the sections below.
It is pretty easy for one to offend a person, a community, a culture or an entire nation when cultural sensitivities and taboos are not respected especially while localizing promotional videos for brands and businesses.
This is the reason why brands and businesses should avoid localizing their promotional videos in-house. Instead, contacting professional video localization experts associated with reputed video localization agencies can help brands avoid public embarrassment, lawsuits and irreparable damage to their corporate reputations.
As per the professional opinion of experts associated with BeyondWordz – a revered and critically acclaimed video localization agency, video localization projects often suffer from the challenge of choosing whether the video in question should be accompanied by localized closed captions or whether the entire audio track of the video should be dubbed by skilled voiceover artists.
Overcoming this challenge is easy. All one would have to do is listen to the opinions of veteran video localization experts associated with leading localization agencies.
Hire video localization experts from BeyondWordz
In the last few years, videos have become the preferred medium of communication for small, medium and multinational brands. Businesses of all sizes and belonging to all sectors of the global economy now use explainer videos, promotional videos, infomercials, etc. to promote their services and products. In simple words, if you are running a business in 2023, you will surely use videos to promote your brand. However, you would also need to ensure that the videos your brand uses to promote its offerings are understood by your local, national and international clients. And this objective is achieved only when your business videos are localized by experts associated with veteran video localization agencies like BeyondWordz. For more details, please contact the language service provider today.