Why Mobile App Localization?
According to www.dazeinfo.com, there were 291.6 million smartphone users in India by the end of 2017. The number of smartphone users in India would reach 490.9 million by 2022.
According to www.dazeinfo.com, there were 291.6 million smartphone users in India by the end of 2017. The number of smartphone users in India would reach 490.9 million by 2022.
Localizing mobile apps has become a necessity for those developers who want to make the most out of their products. Releasing an app only in the English language will not help in capturing the global market.
A study by Statista shows that the total number of mobile app downloads in 2017 were197 billion. This indicates that the mobile app development market is expanding to new regions. Here arises the need for multi-language support to the apps. This is done through mobile app localization.
Importance of Mobile App Localization
1. Cutting Edge
There are many apps that have not yet opted for Mobile App Localization in their marketing strategy. While there are some who have created a multilingual app after knowing its wide reach and great benefits. The ones that are completely localized are still in fewer numbers.
2. Customer Profile Expansion
By developing your app to reach a global audience, the buyer demographics that was previously set rises automatically to a greater extent. This extends your buyer base.
The chances of getting your app popular also rise high. It helps you tap a large audience.
3. Feature in App Stores
Every local store these days is looking out for the apps that would attract their local users in the best way, increasing the probability of choosing the ones that are in the area’s native language. A number of non-English stores have a section focusing on such apps.
4. Brand Resonance
Localization is all about growing your brand. When you localize your app, it indicates that you value and respect the local users and their cultural diversity.
We all know that English is one language that is understood by all. In spite of knowing this truth, we cannot rely on this fact alone, to help us climb the global success ladder. We need to be customer-centric to expand our business in global fronts.
These four reasons make justice in explaining the importance of opting for Mobile App Localization to tap international markets.