In the 1970s, American Motors made their midsize car named “the Matador” which meant strength and courage, while the exact didn’t at all translate to Spanish-speaking consumers, as “Matador” in Spanish means “Killer”. This made them realize what a mistake they had made. But it’s not mere brand names that don’t translate well into other…
Category: game localization
The PC Gaming Industry Is Thriving Thanks To Localization!
Gaming has been a part of society since time immemorial. In recent years, thanks to the advancements made in computer technology, the PC gaming industry has surpassed the mobile and console gaming industry by many folds. To put things into perspective, in 2022, the global net worth of the PC gaming industry stood at 42.9…
What Languages to Translate Your Game into in 2023 (Trends and Insights)
In today’s globalized world, game developers face the challenge of catering to diverse audiences with different languages and cultures. Language translation is crucial for any game developer who wants to reach a wider audience and expand their market share. In this article, we will explore the most popular languages that game developers should consider translating…
What is the Significance of Localization in Gaming App Development?
Localization is the norm in every sector of the global economy. However, the prominence of localization is second to none when one considers the entertainment sector. Without localization, target audiences of the world would not have access to entertainment mediums such as games from prominent and independent game development studios. Hence, it is no surprise…
Video game localization is important for global attention
Back in the nascent days of gaming, the gaming industry was often considered by investors as a niche sector with little to no hope for growth. This mentality has changed. To put things into perspective, back in 2018, the global market size of the gaming industry stood at US$134.9 billion. This was an immense growth,…
Game translation services to take your games to international markets
The development companies willing to explore the global market for their products may need game translation services as not everyone around the world speak English. Moreover, since the gaming industry of today is a $200 billion behemoth, no gaming company would want to leave aside the potential available for their products. Needless to say as…
Tips For Localizing Your Video Effectively
What is the best way to make your videos more effective? There are plenty of different ways to do it – from video optimization to calls to action. All of these things help produce compelling video content. What is our secret? Video localization. Localize your video and see how easily you are able to tap…
Everything You Need To Know About Professional Game Localization Services
Promoting a game only in one language is not enough. A game developer should create multiple localizations to cover emerging geographical markets. Here is where game localization service comes into the picture. Game localization is the process of translating the game’s primary language into other languages, to prepare its release in different areas of the…