Back in the day, the only way to promote a brand or its offerings was to rely on traditional (and slow) marketing mediums like radio jingles, billboard advertisements, classified advertisements in newspapers, etc. In recent years, video-based marketing and promotion has been the staple for the global corporate world. Video-based marketing is more efficient when…
The Many Advantages Of DTP Localization Services
This is the age of the internet and online promotion. So does this mean that brands and businesses should stop promoting their offerings through traditional desktop publishing collaterals such as brochures, catalogues, fliers, pamphlets, billboard advertisements, booklets etc.? Not at all! DTP is a traditional medium of promoting a brand or business and this mode…
How Software Localization Boosts Profits For A Business?
The internet surely made it possible for small, medium and large-scale enterprises to conduct business transactions on a global scale. But at the same time, the internet also levelled up the competition among businesses. Hence, brands planning to remain relevant and sustainable would need to adopt all kinds of tools which include globalization, transcreation, translation…
The Importance Of Content Writing Services For Modern Brands
The internet made it possible for brands to make the best use of available digital marketing tools in a bid to remain relevant and profitable in the long run. Among those tools, content marketing was, is and always will be at the forefront of the minds of marketing professionals tasked with promoting modern brands. Why…
Why Do Multinational Corporations Localize Their Websites?
Running a business these days means that one would have to ensure that their brand has a strong online presence in the form of a website or e-store. However, building and deploying a website is not enough. One would have to make sure that their brand’s bespoke corporate requirements are being met by its online…
How Subtitle Localization Helps Brands?
It is no news that videos have become the primary channel of communication for businesses and brands of all sizes, ages and sectors that they belong to. The reason is simple. Promotional videos help keep the target audience segments of a brand engaged better than other forms of promotional content. But there is a catch….
Reasons Why Software Localization Is A Necessity?
Running a business is a complex affair and in an increasingly connected environment, having a presence on the internet is not enough for a business to remain relevant and sustainable in the long haul. To future proof a business, entrepreneurs need to make sure that they are adopting modern tools like software localization services especially…
The PC Gaming Industry Is Thriving Thanks To Localization!
Gaming has been a part of society since time immemorial. In recent years, thanks to the advancements made in computer technology, the PC gaming industry has surpassed the mobile and console gaming industry by many folds. To put things into perspective, in 2022, the global net worth of the PC gaming industry stood at 42.9…
How Hotel Chains Can Benefit From Travel Tourism Localization Services?
The average consumer these days has access to a lot of disposable income. Hence, it is natural for the average individual to spend their disposable income on experiences, services and commodities that would bring them and their loved one’s pleasure and joy. For instance, it is natural for a person with a lot of disposable…
Maximize The Effectiveness of Video Localization Services With These Tips
General search engine optimization can be carried out in various ways by utilizing several tried and tested strategies. However, the strategies that people seldom discuss are video localization and video SEO. These days, almost every brand or conglomerate on the internet uses video-based promotional content. However, most of these businesses fail to subject their brand’s…