In the 1970s, American Motors made their midsize car named “the Matador” which meant strength and courage, while the exact didn’t at all translate to Spanish-speaking consumers, as “Matador” in Spanish means “Killer”. This made them realize what a mistake they had made. But it’s not mere brand names that don’t translate well into other…
Category: Content Writing Services
The Importance Of Content Writing Services For Modern Brands
The internet made it possible for brands to make the best use of available digital marketing tools in a bid to remain relevant and profitable in the long run. Among those tools, content marketing was, is and always will be at the forefront of the minds of marketing professionals tasked with promoting modern brands. Why…