In the 1970s, American Motors made their midsize car named “the Matador” which meant strength and courage, while the exact didn’t at all translate to Spanish-speaking consumers, as “Matador” in Spanish means “Killer”. This made them realize what a mistake they had made. But it’s not mere brand names that don’t translate well into other…
Category: localization
What Are The Attributes Of The Best Localization Agency?
The internet has embedded itself into every aspect of modern society and the corporate sector is no exception. If you run a business, you would need to make sure that your brand has a presence on the internet. However, having an online presence is not enough. You would also need to make sure that your…
The Positive Impact Of Multimedia Localization Services On Modern Media
The modern media industry has gone through radical changes. These days, one has instantaneous access to audio, video, and literary content in digitized format thanks to the internet and its countless platforms. However, this easy access to informative and entertaining content entails the bane of linguistic barriers. So, how do modern media companies monetize their…
Differentiating Localization And Language Translation Services
Brands need to expand on a global scale as soon as the opportunity arrives. However with business expansion plans, one must also make sure that they have secured enough resources for localization and language translation services in India. Why? Well, there are several reasons that make localization and translation services indispensable tools for an enterprise…
Discussing Brochure Localization And How It Can Help Your Business
Brochures might belong to a bygone era but one must remember that brochures are still the most effective marketing tool available in this digital age. As an entrepreneur, you might be sceptical about the overall efficacy of brochures when it comes to promoting your business or its offerings. But ask any veteran traditional or digital…
How Subtitle Localization Helps Brands?
It is no news that videos have become the primary channel of communication for businesses and brands of all sizes, ages and sectors that they belong to. The reason is simple. Promotional videos help keep the target audience segments of a brand engaged better than other forms of promotional content. But there is a catch….
How to Build an Effective Localization Strategy for Your Brand?
Localization strategies are needed by brands when they are trying to create a product or service that can be bought or subscribed to by everyone. A product or service only becomes popular when the promotional collateral used to market it is offered in multiple languages and localized versions. This post, however, will shine a light…
Why Do Ecommerce Companies Need e-commerce Translation Services?
Do you run an ecommerce business? Are you having a hard time keeping your ecommerce brand ahead of your rivals? If the answers to the above questions are yes then it is time to avail our ecommerce translation services. What is ecommerce translation? The process of altering the content on the landing pages of an…
Marketing Localization Trends for 2023.
The term ‘marketing localization’ has become synonymous with running an enterprise in recent years and for the right reasons. Defining marketing localization in lucid words is simple. It goes like this. Marketing localization is the process of understanding the target audience and then figuring out the type of content that would resonate with their preferences….
Here’s how e-commerce localization helps businesses achieve success
Businesses thrive only when the owner is taking steps that allow the brand to boost its reputation and at the same time, expand on a local, national and global scale. One of the most common steps that entrepreneurs take these days to secure the future of their brand is to set up a strong online…