In the 1970s, American Motors made their midsize car named “the Matador” which meant strength and courage, while the exact didn’t at all translate to Spanish-speaking consumers, as “Matador” in Spanish means “Killer”. This made them realize what a mistake they had made. But it’s not mere brand names that don’t translate well into other…
Category: E-commerce Localization Services
Why Do Ecommerce Companies Need e-commerce Translation Services?
Do you run an ecommerce business? Are you having a hard time keeping your ecommerce brand ahead of your rivals? If the answers to the above questions are yes then it is time to avail our ecommerce translation services. What is ecommerce translation? The process of altering the content on the landing pages of an…
Here’s how e-commerce localization helps businesses achieve success
Businesses thrive only when the owner is taking steps that allow the brand to boost its reputation and at the same time, expand on a local, national and global scale. One of the most common steps that entrepreneurs take these days to secure the future of their brand is to set up a strong online…