Back in the day, the only way to promote a brand or its offerings was to rely on traditional (and slow) marketing mediums like radio jingles, billboard advertisements, classified advertisements in newspapers, etc. In recent years, video-based marketing and promotion has been the staple for the global corporate world. Video-based marketing is more efficient when…
Category: video localization
Benefits of video localization at a glance
Video localization is an umbrella term for the technical process of dubbing the soundtrack of a brand’s promotional AV content to local languages. A video that has been backed by closed captions or subtitles written in local languages can also be deemed as a ‘localised’ video even when its audio track is kept unaltered. Video…
Tips For Localizing Your Video Effectively
What is the best way to make your videos more effective? There are plenty of different ways to do it – from video optimization to calls to action. All of these things help produce compelling video content. What is our secret? Video localization. Localize your video and see how easily you are able to tap…