Video localization is an umbrella term for the technical process of dubbing the soundtrack of a brand’s promotional AV content to local languages.
A video that has been backed by closed captions or subtitles written in local languages can also be deemed as a ‘localised’ video even when its audio track is kept unaltered.
Video localization is the perfect tool for businesses who want to –
- Offer product/service demonstrations
- Launch a new product or service
- Make corporate announcements – in local languages so that the content captures the attention of the intended local (or global) target audience.
What are the benefits of video localization?
The benefits of video localization are many and some of the most compelling ones are mentioned in the sections below –
Increase customer interactions with your company/brand
The primary benefit of availing video localization services offered by top companies is that your target audience will interact more with your brand or business.
By localizing promotional AV content, your brand will be eradicating the language barrier thus allowing non-English speakers to learn about the products or services your company provides.
It helps your business website to rank better
Did you know that revered Search Engines like Google have advanced protocols in their algorithms that allow them to prioritize websites that have video content with local subtitles, closed captions or audio tracks?
In simple words, if you want the official website of your business to have a high local SEO-based rank then you would need to ensure that all promotional videos present on your brand’s website are localized.
Hence, it is safe to state that video localization services inadvertently boost the SEO factor of your business website thus allowing you to promote your brand or business in a cost-efficient manner.
For the best results (such as high returns on investment), hire a video localization service provider that has been in business for a while
A reputed company will tread the extra mile and ensure that the subtitles or closed captions they are developing for the promotional content present on the website of your business are packed with relevant local keywords.
It helps a business or brand to expand into other market segments
English is a global language, granted but if your business or brand has plans to penetrate deeper into the local market or expand into the global market then it has to offer marketing and promotional content in local or global languages.
Brands and businesses of all sizes are slowly coming to terms with this sentiment.
This is why; revered brands offer promotional content in a myriad of off-beat languages like –
- Russian and
- Even French!
You have to remember that only about twenty per cent of the global population is proficient in English.
The remaining 80% of the population would prefer to buy products or subscribe to the services offered by a brand that offers promotional content in the language prevalent in a particular region.
Therefore, hiring a company that offers video localization services is the best step forward if one has plans to take their business global or penetrate the untapped local market segments.
However, it is strongly advised that one consults with the experts of a video localization service provider so that the perfect video localization strategy is implemented.
It is a great way to create a strong rapport with your customers
Businesses cannot remain operational in the long run if they do not have a strong rapport with their target audience segments.
One of the best ways to create strong ties with clients is to ensure that all AV marketing media are translated to the local dialects and backed by local subtitles.
This shows that a brand is willing to tread the extra mile for its customers and it is no news that customer-centric brands enjoy more success!
It is evident that video localization can allow a business or brand to reach the pinnacle of success in no time but only when the business owner chooses to hire a revered company that offers video localization services. Exercise caution while choosing a video localization service provider as it will allow you to keep your money and time from getting wasted.