In the 1970s, American Motors made their midsize car named “the Matador” which meant strength and courage, while the exact didn’t at all translate to Spanish-speaking consumers, as “Matador” in Spanish means “Killer”. This made them realize what a mistake they had made. But it’s not mere brand names that don’t translate well into other…
Category: Brochure Localization Services
Discussing Brochure Localization And How It Can Help Your Business
Brochures might belong to a bygone era but one must remember that brochures are still the most effective marketing tool available in this digital age. As an entrepreneur, you might be sceptical about the overall efficacy of brochures when it comes to promoting your business or its offerings. But ask any veteran traditional or digital…