In the 1970s, American Motors made their midsize car named “the Matador” which meant strength and courage, while the exact didn’t at all translate to Spanish-speaking consumers, as “Matador” in Spanish means “Killer”. This made them realize what a mistake they had made. But it’s not mere brand names that don’t translate well into other…
Localization and Translation services: Navigating between the two
Translation is the methodology of changing the text into varied languages but localization is the process of altering the language and culture altogether. Overall, it goes into depth and alters the cultural, technological, and visual aspects of a particular site. From another angle, translation services fall under the umbrella of localization services. Let us explore…
Software Localization: Its Benefits as well as Challenges
At some point, most of us faced difficulty in setting up a device that had a different language apart from our native language. This gave us an understanding of the importance of software localization. It doesn’t even get simpler if we try it in our language because it might still be challenging to operate due…
An Inside Look Into Software Localization Services
Software development companies often get stuck at a certain stage in product development where they take their time to gauge and arrive at a decision of whether they should localize their products or not before market release. If you run a software development firm and are also facing this dilemma then kindly see to it…
What Are The Various Tools Used In Translation And Localization Services?
Creating engaging multilingual content for promotion purposes constantly is a challenging affair. However, this used-to-be arduous task has somewhat become easy for linguists associated with the translation and localization sector as they have access to a multitude of translation and localization tools. What are those tools? Providers of translation and localization services use a plethora…
Trends That A Website Localization Company Will Follow In 2024
Localization is an umbrella term for a myriad of processes that includes cultural adaptation, translation, transcreation as well as interpretation. The localization sector has witnessed some rapid shifts in recent years. However, none of those shifts could even come close to the revolutionary factor of web app localization. Back in the day, linguists focussed on…
How App Localization Services Help Secure The Future Of A Company?
Over the years, slowly but surely app localization services emerged as one of the most popular digital marketing services among businesses from sectors of the Indian as well as the global economy. But why? Well, the answer to that would be enunciated after discussing what exactly app localization means. The process of altering content present…
What Are The Attributes Of The Best Localization Agency?
The internet has embedded itself into every aspect of modern society and the corporate sector is no exception. If you run a business, you would need to make sure that your brand has a presence on the internet. However, having an online presence is not enough. You would also need to make sure that your…
The Positive Impact Of Multimedia Localization Services On Modern Media
The modern media industry has gone through radical changes. These days, one has instantaneous access to audio, video, and literary content in digitized format thanks to the internet and its countless platforms. However, this easy access to informative and entertaining content entails the bane of linguistic barriers. So, how do modern media companies monetize their…
Differentiating Localization And Language Translation Services
Brands need to expand on a global scale as soon as the opportunity arrives. However with business expansion plans, one must also make sure that they have secured enough resources for localization and language translation services in India. Why? Well, there are several reasons that make localization and translation services indispensable tools for an enterprise…