The development companies willing to explore the global market for their products may need game translation services as not everyone around the world speak English. Moreover, since the gaming industry of today is a $200 billion behemoth, no gaming company would want to leave aside the potential available for their products. Needless to say as the gaming industry is also constantly pushing the boundaries of technology and entertainment, vying for the new markets is natural inclination.
Although the major portion of the global gaming market is being exploited by Microsoft (Xbox), Sony (Play station) and Nintendo, with Google acting as a new competitor, new companies may also explore with their low-cost gaming products and platforms. In fact, they would have an edge over the existing one in terms of cost as well as features as agility is often missing in the large sized gaming companies. Needless to say the game translation services would vehemently support the expansion to the global market.
What does include in gaming translation?
A translation agency offers a range of services for gaming company when it is hired. For instance, it may include the translation of technical details of the game or marketing material for the game to be used in the new market. Needless to say with comprehensive approach towards delivering the professional translation services, the following are the major areas that are covered:
- Product descriptions for the end users
- Instructions and Help Information
- Gaming controls and GUI’s
- Translation of Online games
- Mobile phone games for different platforms
- Websites and Brochures
- Service descriptions
- Promotional material and Newsletters for potential users
The ever expanding global market of games
The requirement of game translation services is coming up in quite a lot since the gaming industry is expanding significantly. The industry involved in the development, marketing, and monetization of video games has a global market where dozens of job disciplines and its component parts employ thousands of people worldwide. The role of translators has also gone up in the US$ 200 billion market. In fact, as of 2018, video games generated sales of US$134.9 billion annually worldwide.
Since gaming is spreading internationally as gaming communities in countries as different as Germany, South Korea, Mexico and Japan growing exponentially, the demand for multilingual games has also come up. Therefore, any company that aims to promote its game in a foreign country to acquire new customer base, it needs high-end gaming translation services providers. However, it is the young and native linguists who not just know the language but also the games who should be trusted for the job.