With business globalization, every business is stepping their foot in the international business. Localization helps you a lot when you are making your content, services and product available to international audiences. Many businesses are making their websites, software, digital content and other communication easy with localization of the content in stakeholder’s native language. However, this is the right time your localization team must shift their focus on some strategies like language operations.
- Localization with a bend of technology
Language operations are a type of localization that uses AI and MT technology to gauge a particular language. It is the next-gen localization with the help of the latest technology. This method empowers the localization team by providing advantages of language management. It blends both the human mind and technology to create miracles in the language department.
- It helps your localization service to scale up
Research shows that AI technology can help your language team to scale up beyond their abilities to do a lot of work at a time. You can localize all the content at a fast rate. Even you can do cross-departmental work effectively by using this technology. It will make your work easy, fast and effective altogether.
- Language operations are complete packages
According to one study from the intercom, people who receive customer support services in their native language are only 28%. It means there is a huge scope for you to make the most of this opportunity. Also, 70% of people feel more loyal to the businesses that have native language customer support. Also, according to this same study, 35% are ready to switch the product if they have a native language facility. Isn’t it wonderful?
Language operation strategy can help you to reach those people who want their native language on the internet. It helps you to work on other projects, research and gives you time to breathe. Smart and effective use of AI technology can make your team more powerful.
With LangOps you can think beyond the traditional way of translation and localization. Language operations are more like strategies that can help your team to grow and meet the international audience’s needs. It will help you prioritize the international operation based on your language and localization services. You can win this situation by shifting the workload. So, when are you shifting from localization to language operations?