Android OS has been the front-runner in mobile device Operating Systems for a multitude of reasons. One of them is that Google made sure Android supports most (if not all) languages of the world and even their regional dialects.
Apple also took note of this step taken by Google which is why these days, Apple by using app localization services, has made sure that its apps and its App Store are in more than 175 regions and more than 40 global languages. This simple step allowed Apple to enter untapped market segments by allowing people to discover Apple apps and download the same on their Apple devices.
Why localize your apps?
As per the professional opinions of experts associated with the providers of the best app localization services, app localization allows tech companies to make their apps relevant for use among people belonging to a myriad of cultural as well as linguistic backgrounds.
Mobile app localization services also help tech companies grow in the long term all the while making sure their business policies and products become future-proof so that they can address the needs of the global target audience segments.
How to prepare an app for localization?
The first step that an owner of an app development company needs to take to prepare their latest app for localization is to hire a revered provider of mobile app localization services. After this, the service provider would take the following steps.
They would investigate the various relevant factors of the targeted market segment(s)
Veteran providers of language services such as an app localization agency would make sure that the market-specific demographical elements like language, population, and purchasing power, they are targeting for an app localization project, would gravitate towards the app in question or really need the app in question.
Why take this step in the first place?
Well, one must remember that every target market segment entails a fair share of characteristics such as preferences for a particular app whose parent company is planning to enter a target market segment in question.
Case study –
Mobile device gaming is meant for a niche segment of the gaming community. Furthermore, not every kind of mobile device game does well in every region of the world.
For instance, strategy games tend to fare well only in certain regions of the globe. And when your development studio is planning to launch a brand new strategy mobile device game, you need to let veteran linguists gauge attributes of the target market segment like commendable app downloads, impressive in-game micro-transactions, or simple metrics that indicate the number of hours players typically spend on strategy games from rival app development studios.
The outcome of the above-mentioned steps that are part and parcel of app translation services would materialize in the form of impressive growth for the newly launched strategy mobile device game.
Get it!?
The experts would then consider the cultural nuances relevant to the project
The next step that experts associated with leading providers of mobile application localization services would take is to make sure that every section of the app and its product descriptions in its official website or App/Play Store listing offers a consistent experience to the targeted user base.
To achieve the above-mentioned project objectives, app localization experts would make sure certain elements of the app are altered in a bid to make the app relevant to the cultural nuances of the targeted market segment as well as the user base.
Hire app localization experts from BeyondWordz
Looking for a reliable mobile app translation agency? Contact BeyondWordz – the leading app localization agency in India that has been associated with the language service sector for decades. BeyondWordz employs none but the best and brightest linguists from all corners of India and overseas. Furthermore, the language service provider offers bespoke rates to its clients on its language services. On top of this, the service packages offered by the localization agency are flexible enough to accommodate the unique requirements of businesses and brands alike.