Localization is the part and parcel of the modern corporate world. Hence, it is no surprise that app development companies will also make the best use of this readily available tool.
So what exactly is app localization?
App localization is the process of altering the content, UI, UX factor, logos, and in-app symbols for currencies as well as metrics so that the app, as a whole conforms to the linguistic, cultural and socio-political preferences of the target market segment.
The importance of app localization for the growth of an app
App localization offers a myriad of benefits to app development companies. Some of those benefits are enunciated in the sections below –
The deployment timeline for global apps can be reduced
It takes a lot of time to develop an app, test it and conduct quality assurance checks so that the app is made fit for deployment.
The development timeline can get extended multiple times and at the same time, increase the development expenses by many folds when the app development company plans on launching a global app. The reason is simple. Launching a multilingual app with localized content has to be carried out in phases. Each linguistic version of an app along with its respective localized content would entail its unique sets of development procedures, testing procedures as well as quality assurance protocols.
The result is that the time needed to complete and deploy a multilingual and global app will increase to an impractical degree.
To keep this from happening, app development companies need to take help from agencies that offer app localization services. With the help of a localization agency, the above-mentioned procedures can be optimized so that a global and multilingual app is deployed in no time thus allowing the app development company to remain ahead of its rivals.
App localization makes an app competitive
With the help of mobile app localization, app development companies can see to it that their apps remain competitive in the national as well as international markets.
The app sector is quite competitive. It is pretty hard for an app development company to create an app that would be enticing enough for the target user base so that the users download and keep the app on their device for a long time.
To ensure that users use the app and keep using it for a long time, localizing the app is a surefire way to ensure that the User eXperience (UX) factor of the app in question is enticing enough to keep users hooked to the app.
The overall visibility of the app in app stores increases by many folds
The visibility of an app in popular platform-specific app stores is an important factor when one considers the success rates of the app in question.
App visibility increases in app stores when the app is being downloaded countless times, across the globe at any given point in time.
A multilingual, target-market-specific localized app would automatically rank in the first SERP of popular app stores. The reason is simple. Similar to Search Engines, app stores come with indexing algorithms known as crawlers. These algorithms index the apps that entail app content, images as well as descriptions that are localized to meet the needs of the target market segment.
Hence, investing in app localization services is one of the most effective ways to ensure the success of an app by organically increasing its visibility in app stores.
Localizing an app can also increase its ROI potential. ROI stands for Return on Investment. ROI is the measure of gains one can enjoy from an investment one has made. Localizing an app might entail a lump sum upfront cost but with increased global sales, high visibility and increased brand exposure, one will be able to make a lot of profit down the road. To learn more, please contact our app localization experts today!