When one gets their hands on an electronic device with User Interface that is configured in a language unknown to them, the device becomes impossible to use. The same situation occurs when one gets their hands on software that has a User Interface, metrics, content and overall design alien to them. Hence, either the software will be uninstalled by the user without giving it a second thought or the user would leave an unfavorable review in the app store from where the software was downloaded. In both cases, the loser will be the software development company that made the software in question in the first place.
What is Software Localization?
The process of altering the UI, metrics, software icon(s), language and overall content of software so that it becomes relevant to the target location and its target audience segment(s) is known as software localization. Often, software localization also helps the software to ensure that its content doesn’t harm the socio-political, religious and cultural sentiments of the intended target market segment(s).
Why do software development companies need to prioritise software localization?
Software development companies tend to seek assistance from providers of software localization services in Mumbai or any other location for that matter due to the reasons mentioned below.
Localized software reaches a wider target market segment
One must always remember that although English is the unofficial language of the global corporate world, the language is not preferred by all. Furthermore, even if someone is fluent in English, one might not prefer to use the language at all. Hence, if the software is not localized then the software development company would be catering to only a small target market segment. On the other hand, localized software would allow a software development firm to increase its reach by becoming relevant to the local target audience segments of countries around the world.
The click-through rate of localized software is always higher than a non-localized one
The spokesperson of a reputed agency that offers localization services in Mumbai believes that the click-through rate of localized software is always higher when compared to that of non-localized software.
Most people would not even care to download the software let alone use it in the long run if they see that the software has only one linguistic version.
The localized software would help prospective customers by offering them localized content. At the same time, the CTA, menu options, instructions and everything that one can find in the software will be altered to suit the needs of the local target market segment using a language and dialect that is popular in the region. All of these steps would increase the click-through rate of the software by many folds thus allowing the software to become a money-making machine for the studio that developed it.
Localized software leads to increased app store downloads
Localized software tends to enjoy more downloads and in-app purchases compared to its non-localized counterparts. The reason is simple. The localized software instantly creates an emotional connection with its intended target audience segment. Furthermore, the target audience segment also considers the software development studio to be a customer-centric entity and not a capitalist entity as it has chosen to prioritise the preferences of its customers.
Conclusion
When software development studios partner up with veteran localization service providers, they can rest assured that the app store ranking of their software will get a boost. Furthermore, localized software also tends to show up in the Search Engine Results Pages of leading Search Engines like Google when search queries are made using keywords that are relevant to the functions and category of the software in question. To learn more, please contact the localization experts of a reputed software localization agency today. +91 9324992412
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