The modern media industry has gone through radical changes. These days, one has instantaneous access to audio, video, and literary content in digitized format thanks to the internet and its countless platforms. However, this easy access to informative and entertaining content entails the bane of linguistic barriers.
So, how do modern media companies monetize their content all the while eradicating linguistic barriers? Well, they take help from revered media localization companies and avail their localization services.
What kinds of content can be subjected to multimedia localization?
- TV shows, podcasts, audiobooks, music singles, films and documentaries these days are also localized in a bid to make them accessible to everyone around the globe.
- One of the largest consumers of localization services is the gaming sector. Whether it is a mobile device game development studio, a console game development studio or a PC game development studio, these days, video game titles that are not localized tend to fade into obscurity.
- Books, magazines, graphic novels, comic books and all kinds of literary work these days are localized.
- As per the CEO of a revered agency specializing in rendering professional multimedia localization services in Mumbai, India in recent years, businesses from all sectors are turning to localized promotional as well as marketing campaigns. The reason is simple. To grab the attention of prospective customers, it is best to provide them with localized product/service descriptions and demos before the rivals can. In simple words, anything from product packaging, commercials, design elements, etc. are localized these days by businesses to remain relevant and sustainable.
Why localization is important for the modern media sector?
Several reasons make localization services part and parcel of the modern media sector.
Some of those reasons are mentioned in the sections below.
- The world is multicultural and multilingual. The need for translation and localization services has existed since time immemorial but since the dawn of the internet age, the need for localization has surpassed new limits. In simple words, media companies can reach a wider audience when their content is being translated and localized.
- Localized content tends to entail more engagement factors when compared to non-localized content.
- Media companies, game development studios and even authors can build trust as well as goodwill with their targeted market segments by offering localized content.
- Brands that have recently entered a new market segment often fail to make their products popular among the locals as they are already accustomed to the offerings of local companies. If the same situation is faced by a media company, a game development studio or even an author, localizing their respective offerings can help them render satisfactory experiences to prospects and leads. The outcome, leads would soon turn into regular customers – all thanks to multimedia localization services!
Are there any challenges of multimedia localization?
Multimedia localization agencies try their best to solve the challenges of multimedia localization. However, some challenges are pretty hard to overcome even when the best linguists are working on a multimedia localization project.
For instance –
- Often multimedia content can lose its original meaning during the translation project as linguists try their best to make sure the content gels with the cultural preferences of the target location.
- Errors are made when the target language is a bit complex for instance traditional Chinese. Language is fluidic and most of the time, contextual implementation of a particular word can make all the difference. To keep errors out, it is best to make sure that one hands over their multimedia localization project to agencies that have native speakers of the target language(s) as their linguistic experts.
- One must remember that localization should not be rushed. Hence, it is best to select language service providers that deliver projects within reasonable deadlines.
BeyondWordz are the experts in multimedia localization in India
BeyondWordz has been slowly but surely carving a sizeable market share in the language service sector of India for over a decade! Apart from a pan-India presence, BeyondWordz also has quite a client base in the UK and the USA. OTT platforms in India and from overseas often seek help from BeyondWordz when they need to localize their media. Game development studios also tend to seek assistance from BeyondWordz when they want to capture more segments of the Indian market. To learn more about BeyondWordz and its comprehensive range of localization services, please contact the agency today.