Localization is an umbrella term for a myriad of processes that includes cultural adaptation, translation, transcreation as well as interpretation. The localization sector has witnessed some rapid shifts in recent years. However, none of those shifts could even come close to the revolutionary factor of web app localization. Back in the day, linguists focussed on…
How App Localization Services Help Secure The Future Of A Company?
Over the years, slowly but surely app localization services emerged as one of the most popular digital marketing services among businesses from sectors of the Indian as well as the global economy. But why? Well, the answer to that would be enunciated after discussing what exactly app localization means. The process of altering content present…
What Are The Attributes Of The Best Localization Agency?
The internet has embedded itself into every aspect of modern society and the corporate sector is no exception. If you run a business, you would need to make sure that your brand has a presence on the internet. However, having an online presence is not enough. You would also need to make sure that your…
The Positive Impact Of Multimedia Localization Services On Modern Media
The modern media industry has gone through radical changes. These days, one has instantaneous access to audio, video, and literary content in digitized format thanks to the internet and its countless platforms. However, this easy access to informative and entertaining content entails the bane of linguistic barriers. So, how do modern media companies monetize their…
Differentiating Localization And Language Translation Services
Brands need to expand on a global scale as soon as the opportunity arrives. However with business expansion plans, one must also make sure that they have secured enough resources for localization and language translation services in India. Why? Well, there are several reasons that make localization and translation services indispensable tools for an enterprise…
App Localization Services Let Your App Expand Into New Markets
Android OS has been the front-runner in mobile device Operating Systems for a multitude of reasons. One of them is that Google made sure Android supports most (if not all) languages of the world and even their regional dialects. Apple also took note of this step taken by Google which is why these days, Apple…
Software And Website Localization Services Are The Backbone Of The Corporate World.
The corporate sector relies heavily on software and website localization services especially when a product or service is nearing its lifecycle or is stagnant in terms of sales. A brand can adapt existing offerings to new market segments if the same is not generating enough profits in a particular market segment. Through software and website…
Discussing Brochure Localization And How It Can Help Your Business
Brochures might belong to a bygone era but one must remember that brochures are still the most effective marketing tool available in this digital age. As an entrepreneur, you might be sceptical about the overall efficacy of brochures when it comes to promoting your business or its offerings. But ask any veteran traditional or digital…
Benefits Of Multimedia Localization Services For OTT Platforms
Back in the day entertainment was limited to cable television programs, home video playback machines and video rental services then came the age of DTH and now, the age of OTT platforms. OTT is the abbreviation for Over The Top. It is a form of technology that allows one to stream content they want over…
Pro Tips From Experts Offering Software Localization Services
English is often touted as a ‘universal’ language but that is not the case. One must remember that just 1.5 billion people in the world (out of 8.1 Billion) speak, understand, write and communicate in English. Hence, if you run a business then you would need to make sure that your company’s official website, e-store…