Before the COVID – 19 pandemic, globalization and nationalization were taking their sweet time to carve a place of importance in the minds of entrepreneurs. But during the lockdown days, small, medium and established entrepreneurs finally understood that a brand can only remain sustainable when it comes out of its comfort zone and expands nationally…
Benefits of Subtitling Localization Services
The experts at CISCO estimated that by the end of the year 2022, more than 82% of traffic on the Internet will be of AV (audiovisual) content. The findings are true as it is no news that people around the world are more accustomed to getting information through AV content instead of static content like…
How much does marketing localization cost?
Market localization or better known as marketing localization is defined as the set of strategies devised by localization experts that ensures the marketing collateral of a brand or business such as its – Images Prices Linguistic tone CTA UX Social media content Website content and Promotional videos are on par with the linguistic, socio-political, emotional…
Localization Current trends in 2022.
Localization is a term that is an amalgamation of translating business collateral such as website content, promotional and advertising content. Localization also means modifying website landing page content or the tagline of a brand. It is done to ensure that they do not clash with the culture or religious sentiments of a target market segment….
Top localization agencies that you need to know about
Localization is trending these days and has become the part and parcel of the corporate world. It is the go-to solution for entrepreneurs and business managers who want to expand their businesses in their nation or on foreign lands. India is at the forefront of localization services and the reason is simple – It is…
Benefits of e-learning localization services for entrepreneurs
In the last ten years, e-learning has been at the forefront of workforce training for companies from all sectors of the global corporate world. Back in the day, employees were subjected to compulsory refresher training seminars in a bid to keep them on top of their game so that the organization that employs them can…
How Localization Services Can Help Improve Customer Loyalty?
If you have decided to improve the customer loyalty factor of your brand or business then localization can play a major role. In simple words, localization can be defined as the process of modifying marketing collateral such as website content, social media posts and targeted ads in a bid to make them compatible with the…
Benefits of video localization at a glance
Video localization is an umbrella term for the technical process of dubbing the soundtrack of a brand’s promotional AV content to local languages. A video that has been backed by closed captions or subtitles written in local languages can also be deemed as a ‘localised’ video even when its audio track is kept unaltered. Video…
Brochure Localization Services to Appeal the target audience
The marketing world is incomplete without a brochure which is an informative paper document that has been in vogue for centuries. Though it is part of advertising that can be folded into a template, pamphlet, or leaflet, it is also a crucial for marketing and branding. With brochure localization services the same brochure could now…
Content localization services to Touch Hearts and Gain Traction
It is becoming difficult to make inroads in people’s heart, especially when it comes to marketing and branding. However, with the help of content localization services connecting with the worldwide audience has become easy as touches the very center of the people. Although translation would always be a great option to make your content available…